TAICCA 文策院｜Taiwan's New Wave: Strategy for Promoting Local Creative Works

📍 Project Goal

• Deepen cultural impact by raising public awareness and sparking discussion across 9 cultural content industries, including music, publishing, comics, and performing arts

• Drive cultural content engagement and shareability through social media marketing

🚀 Strategy

• Cultural Trend Analysis & Topic Planning: Analyzed market trends and curated culturally relevant topics suited for social media distribution, establishing a long-term social media marketing framework

• Social Content Strategy: Adopted a "micro-journalism" format to break down the characteristics of cultural industries and works — lowering the barrier to entry and increasing relevance among younger audiences

• Content Marketing: Leveraged visual and written content to make cultural topics engaging and accessible

🎯 Outcome

• Produced 20+ series posts, accumulating 2,000+ likes