AI Chatbot 行銷科技 數據分析 內容策略

SKYE

PENG

我是 Skye!專注於行銷科技導入、AI 產品營運與數據分析,擅長將用戶反饋即時轉譯為具體的成長洞察。從自動化行銷到 Chatbot 體驗優化,協助品牌實現規模化成長!

SCROLL

我是一位橫跨MarTech與 AI 產品營運的數據導向專家。擅長將複雜的數據事件轉化為流暢的用戶體驗與明確的決策依據,使業務規模化成長。具備企業級系統導入、資料治理與對話式體驗設計的實務經驗,專注於運用數據與自動化流程,為品牌與產品創造實質的商業價值。

AI Operation Intern

inline app.

2025.06-2025.10

• Collaborated in Scrum sprints with PMs and engineers to align feature pipelines and release schedules for the LLM AI Chatbot

• Led a 2-phase QA audit for 7,000+ restaurant profiles, reducing LLM hallucination error rates to <1.5%

• Scoped and designed 60 bilingual situational prompts, reducing onboarding friction and boosting chatbot interaction

Scenario Interaction Expert

Dentsu X

2024.04-2024.11

• Managed full-lifecycle deployment of enterprise MarTech systems (CDP, Emarsys, Marketo)

• Led Simmons’ website redesign and LINE integration as Project Lead with technology partners

• Directed UAT for 104 App integration, verifying custom tracking and ID mapping with 100% data integrity

Assistant Manager of Planning Dept.

WENK MEDIA

2021.05-2024.01

• Led a 10-person cross-functional production team, optimizing workflows to increase execution efficiency by 20%+

• Directed LINE CRM campaigns for HeySong, Amway, and Ora2, driving a 40%+ open rate and 2x CTR for HeySong

• Optimized keywords via GA/Search Console to grow blog traffic by 250%+, boosting B2B business inquiries

Marketing Specialist

BVG Corp.

2020.07-2021.02

• Owned the 0-to-1 launch of "KEN CAN," coordinating supply chain and e-commerce setup to drive NTD 200k+ in 6 months

• Designed an O2O integration strategy for Dazzling Cafe, building an interactive LINE membership database for future CRM

• Led GEM TEA’s co-branded launch, managing product naming, KOL collaborations, and Halloween tasting events

4Y+

Work Experience

30+

Global Clients

50+

Delivered Projects

Master of Business Administration

National Chengchi University

2025 - 2026

企業管理研究所

國立政治大學

2025 - Present

Bachelor of Hotel Management

National Kaohsiung University of Hospitality and Tourism

2016 - 2020

旅館管理系

國立高雄餐旅大學

2016 - 2020

Open to new opportunities. Feel free to reach out.

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