Ora2 | Lunar New Year MGM Campaign for LINE Friend Acquisition

📍 Project Goal

As a leading Japanese oral care brand, Ora2 sought to boost brand awareness and drive online sales during the 2023 Lunar New Year.

🚀 Strategy

• Lunar New Year MGM Campaign — Launched a limited daily interactive red envelope event to incentivize repeat participation, encouraging existing followers to invite new friends to join the LINE Official Account — expanding brand reach while acquiring new customers at a lower cost

• Online Sales Drive: Provided discount coupons to all participants and directed them to the online store to purchase limited Lunar New Year gift sets, boosting e-commerce revenue

• Member Loyalty: Layered a membership registration incentive within the same campaign period to increase new follower sign-up rates

🎯Outcome

• 5,000+ total campaign participants

• 15,000+ new LINE Official Account followers acquired