The National Museum of Taiwan History 國立臺灣歷史博物館｜KOL Campaign for Museum Special Exhibition

📍 Project Goal

The National Museum of Taiwan History presents Calculating × Destiny: Divination in Europe and Taiwan — an exhibition exploring the history and cross-cultural connections of divination.The primary objective was to amplify public interest and drive exhibition attendance.

🚀 Strategy

• Celebrity KOL Collaboration:Partnered with renowned astrologer Jesse Tang for a live stream analyzing divination culture and exhibition highlights, expanding social media reach

• Taiwan Railways In-Train Advertising: Targeted audiences in Tainan and surrounding cities with localized placements to maximize regional exposure.

• Hands-On Workshop: Inspired by the Koberger Bible featured in the exhibition, hosted a bookbinding workshop to deepen visitor engagement and enrich the overall exhibition experience

🎯 Outcome

• Social Media Buzz: Live stream reached 130K+ views, sparking discussion and drawing in audiences with a strong interest in divination culture

• Increased Footfall: Regional advertising and workshop activities successfully drove exhibition attendance