National Museum of Natural Science ｜Science Goes Social: Content Campaign for Exhibitions

📍 Project Goal

Strengthen the museum's social media presence and expand its audience reach through a full-year social media content calendar.

🚀 Strategy

• Diverse Content Formats: Presented scientific knowledge through a mix of visual and video content to enhance engagement and appeal.

• Chatbot Interactive Experience: Designed a comment-based interaction feature to help users explore exhibition information and receive personalized visit route recommendations based on their interests.

• KOL Collaboration: Partnered with popular science creator 昆蟲擾西 to translate complex scientific knowledge into accessible, entertaining content.

🎯 Outcome

• KOL collaboration video reached 150,000+ views

• Chatbot interactions attracted 200+ participants