Amway｜Digital Transformation in Direct Sales: Upgrading Member Services

📍 Project Goal

• Built a member mobile service platform via the Amway Taiwan LINE Official Account

• Integrated SSO (Single Sign-On) to streamline purchasing and order tracking for 360,000+ distributors and members

• Leveraged LINE as an interactive data source to deepen understanding of member profiles and behavior

🚀 Strategy

• Member Engagement & Content Marketing: Launched a monthly stamp collection campaign with interactive Q&A to contextualize product usage — leveraging engagement data to analyze member preferences, optimize content, and build long-term loyalty

• OMO Experience: Used a contextual Chatbot to guide online users to offline experience centers for new product redemption, delivering a seamless OMO experience

• Personalized Experience Design: Accumulated member tags through interactions to build precise member profiles, enabling increasingly personalized experiences

• Multi-Channel Digital Media: Deployed LINE stickers and LAP ads to boost member acquisition and opt-in rates

🎯 Outcome

• 90th Anniversary LINE sticker pack downloaded 50,000+ times

• Increased member engagement and strengthened brand relationships through innovative features and campaigns

• Leveraged interaction data insights to deepen understanding of member needs and enable audience segmentation