104 Job Bank｜Automation Redesign: Driving Member Growth & Conversion

✏️Project Background

104 Job Bank is Taiwan's leading employment platform offering job listing, talent acquisition, and education services. Despite a wide range of marketing objectives, the team relied heavily on manual, routine tasks and cross-departmental support — limiting marketing agility and operational efficiency.

📍 Project Goal

• Enhance Marketing Automation: Reduce manual workload and improve overall marketing efficiency

• Data-Driven Precision Marketing: Integrate Web and App data to build richer user profiles and improve campaign performance

• Improve Conversion Across Multiple Goals: Including new member resume completion rate and course sales conversion

🚀 Strategy

• Marketing Automation Implementation: Conducted internal interviews and needs assessments to identify pain points across marketing operations

• System Training & Enablement: Equipped marketing team members with hands-on knowledge to operate the system independently across different campaign objectives

• Web & App Integration: Connected user behavior data across platforms to build a comprehensive customer profile

• Automated Journey Design: Designed personalized marketing journeys for precision audiences (job seekers, senior talent, etc.) using multi-channel touchpoints — Email, in-app banners, App Push — based on behavioral data and historical signals

🎯Outcome

• Improved Campaign Efficiency: Reduced cross-departmental manual processing time, freeing the marketing team to focus on strategic planning

• Audience Segmentation & Precision Marketing: Successfully leveraged data collection to enable personalized marketing and improve conversion rates

• Cross-Functional Collaboration: Achieved seamless collaboration with engineering, data, and marketing teams, delivering high operational flexibility across diverse campaign needs