Taiwan Beer｜Olympic Buzz Campaign: First-Party Data Collection via Receipt

📍 Project Goal

Capitalize on the buzz surrounding Olympic gold medalists Lee Yang and Wang Chi-Lin by running a receipt-based lottery campaign to stimulate purchase intent and drive product sales.

🚀 Strategy

• Building a Long-Term Communication Channel: Hosted a receipt lottery campaign via LINE Official Account to grow the follower base

• First-Party Data Collection: Leveraged offline receipt data to gain deeper insights into consumer behavior and preferences

🎯Outcome

• Gained consumer behavior insights through data analysis, informing future marketing strategy

• Expanded brand reach and attracted a broader consumer audience