AI Product Operations | MarTech | Data-Driven Growth | Content Strategy

SKYE

PENG

Data-driven, creative-led, maximizing brand impact!"

I'm Skye! I specialize in MarTech implementation, AI Product Operations, and data analysis to translate user feedback into actionable growth insights.

From marketing automation to chatbot experiences, helping brands drive scalable growth!!

數據驅動,創意領航,最大化品牌影響力!」

我是Skye !擅長品牌策略、社群行銷與數據分析

並洞察各產業的市場趨勢。
從內容企劃到數位轉型,協助品牌持續成長!

SCROLL

I am a data-driven expert bridging MarTech implementation and AI Product Operations. I believe that driving scalable business growth relies on translating complex behavioral data into seamless user experiences and actionable insights. Guided by hands-on experience in enterprise-level system deployment, data governance, and conversational design, my focus is always on leveraging data and automation to deliver tangible business value.

AI Operation Intern

inline app.

2025.06-2025.10

• Collaborated in Scrum sprints with PMs and engineers to align feature pipelines and release schedules for the LLM AI Chatbot

• Led a 2-phase QA audit for 7,000+ restaurant profiles, reducing LLM hallucination error rates to <1.5%

• Scoped and designed 60 bilingual situational prompts, reducing onboarding friction and boosting chatbot interaction

Scenario Interaction Expert

Dentsu X

2024.04-2024.11

• Managed full-lifecycle deployment of enterprise MarTech systems (CDP, Emarsys, Marketo)

• Led Simmons’ website redesign and LINE integration as Project Lead with technology partners

• Directed UAT for 104 App integration, verifying custom tracking and ID mapping with 100% data integrity

Assistant Manager of Planning Dept.

WENK MEDIA

2021.05-2024.01

• Led a 10-person cross-functional production team, optimizing workflows to increase execution efficiency by 20%+

• Directed LINE CRM campaigns for HeySong, Amway, and Ora2, driving a 40%+ open rate and 2x CTR for HeySong

• Optimized keywords via GA/Search Console to grow blog traffic by 250%+, boosting B2B business inquiries

Marketing Specialist

BVG Corp.

2020.07-2021.02

• Owned the 0-to-1 launch of "KEN CAN," coordinating supply chain and e-commerce setup to drive NTD 200k+ in 6 months

• Designed an O2O integration strategy for Dazzling Cafe, building an interactive LINE membership database for future CRM

• Led GEM TEA’s co-branded launch, managing product naming, KOL collaborations, and Halloween tasting events

4Y+

Work Experience

30+

Global Clients

50+

Delivered Projects

Master of Business Administration

National Chengchi University

2025 - 2026

企業管理研究所

國立政治大學

2025 - Present

Bachelor of Hotel Management

National Kaohsiung University of Hospitality and Tourism

2016 - 2020

旅館管理系

國立高雄餐旅大學

2016 - 2020

Open to new opportunities. Feel free to reach out.

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