Ochaen 御茶園｜Brand Ambassador LINE Campaign for Audience Segmentation

📍 Project Goal

Ampify the new product launch with a brand ambassador campaign featuring actor Liu Kuan-Ting（劉冠廷）, and extend the endorsement impact through an interactive marketing activation.

🚀 Strategy

• LINE Official Account Interactive Campaign: Designed an interactive Q&A that simulated a conversation between the brand ambassador and consumers — tagging followers based on their responses to enable precise follow-up marketing, with ambassador wallpapers and LINE POINTS as participation incentives

🎯Outcome

• Successfully grew LINE Official Account exposure and acquired a significant number of new followers

• Gained consumer preference insights to enable precise audience segmentation, reducing marketing costs

• Sparked organic discussion on Dcard, with users proactively sharing campaign content and lottery results