Taiwan Traditional Theatre Center｜Reimagining Traditional Arts: A Cross-Genre Campaign with KOL

📍 Project Goal

Taiwan Traditional Theatre Center aimed to attract a more diverse audience — particularly younger generations — to engage with and participate in the Traditional Arts Festival through targeted marketing activations.

🚀 Strategy

• KOL Collaboration & Content Creation: Partnered with drag queen Nymphia Wind for a bold cross-genre creative collaboration — blending traditional performing arts elements into her signature drag aesthetic to create a visually striking and conversation-worthy reinterpretation of traditional arts

• Social Media Amplification: Leveraged Nymphia Wind's social platforms to expand campaign reach and visibility

🎯 Outcome

• Collaboration video reached 35,000+ views

• Collaboration post series accumulated 15,000+ likes