Hong Kong MX 香港美心｜Localized Landing Page That Boosted Mid-Autumn Sales!

📍 Project Goal

Mid-Autumn Festival is the peak gifting season in Taiwan. The local distributor of Maxim's Mooncake sought to adapt the brand's original campaign materials into a localized landing page tailored for the Taiwan market — with the goal of boosting gift box sales and capturing a stronger share of the local gifting market

🚀 Strategy

• Customized Landing Page: Designed a clean, visually appealing one-page website tailored to Taiwan consumer preferences, showcasing the mooncake gift box's key features and selling points

• Product Copywriting: Crafted compelling copy highlighting ingredients, flavors, and packaging — emphasizing what makes the gift box distinctive

• Localized Visual Design: Collaborated closely with the design team to ensure visuals aligned with local market expectations while maintaining brand identity

🎯Outcome

• Through market-oriented copywriting and visual design, consumers could quickly grasp the full product range — driving strong promotional impact and brand awareness