Health Bureau of Taichung City Government｜Creative Health Education Campaign for All Ages

📍 Project Goal

Health Bureau of Taichung City Government launched Mental Health Month — a campaign designed to raise public awareness of mental health through a combination of online and offline activations, driving community participation and deepening understanding of the topic.

🚀 Strategy

• Animation & Information Design: Used animation to present mental health knowledge in an engaging and accessible way, raising public understanding and awareness.

• Interactive Games: Designed mental health-themed interactive games to make the campaign more engaging and encourage broader public participation.

  

  
  

🎯 Outcome

• Increased Mental Health Awareness: Successfully raised public attention to mental health issues through diverse and innovative marketing approaches

• Digital Engagement Across Demographics: Integration of the LINE Official Account and interactive game design drove higher participation and engagement across different audience groups